Tuesday, December 15, 2009

4-color Printing

We print our boards with digital printers and offer 4-color printing at the same price as black and white! Unlike screen printing we don't need a screen for every color and so it doesn't cost any more to print color.

With that said, there is plenty of other issues with color. The first is that we print on a gloss surface. The degree of gloss effects how the color looks to the eye. If you are looking at a paint chip for matte or satin paint, that color will look quite different on a gloss surface. For that reason if you want us to match a color pick one from a Pantone Coated chart, and give us the number. We will match to that.

What we run into most of the time are colors picked from a computer screen. This is impossible to even begin to work with. Go to Best Buy or any electronics store and take a look at the screens all along the wall. They are the best, high resolution screens that exist and guess what? They are not all the same color!

If you don't have a Pantone color chart, the best thing that you can do is actually print the color that you want on to a gloss photo paper with your ink jet and send it to us as a target. We'll take the actual physical target that you send us an match it up in our Pantone book.


The second step when color needs to be matched is the proof. Before we produce anything for you, we will send you a proof of the color. Our graphics' experts will send you our closest match to the Pantone Coated color that you gave us or the one we matched your target to. 99 times out of 100, that is the closest we can get to that color. Without getting into color gamuts and other esoteric information all printing techniques have capabilities and limitations. There are some colors that any printing system simply cannot match. It can come real close, but it can't match them perfectly. For proof of this, take a look at your favorite football team. If the main color is red, look at all the different reds on the uniforms, helmets, sweatshirts, band uniforms, baseball caps, etc, etc. Slightly different materials and different printing systems conspire to create slight differences - and all of them were ordered to be the exact same color red.


Finally, all printed color fades over time. There are no exceptions. Our coatings and inks have UV "packages" to retard fading, and they work to some extent. Nothing, however, completely solves this problem. Outdoor printing fades much faster that inside printing. Generally heat accelerates fading. The type of material and the printing technique factor in as well. We think that our printing has good fade characteristics inside. Outside in the direct sunlight in the southeast it won't last more than a couple years before fading is noticed.


We sell our color capability and want our customers to use and enjoy the ability to own colorful boards at no additional cost. We can add your logo as it is or as a "watermark" in the middle of the layout. We can color the lines, employ borders, and do anything you can dream up with color. Nothing is without limitations, but we are ready to make a utilitarian dry erase board beautiful as well. Call or email us with your designs. Ask for or download our art specifications. Ask for our "Guidelines for Submission", and we will work with you give you the design you want.